Empiricom’s patented system is, amongst other things, an articulation of a well-known but surprisingly under-applied concept, popularised by one of the greatest 20th Century philosophers, Sir Karl Popper. It can be summarised thus: "Seeing only white swans is no proof that black swans don’t exist".How does a philosophical observation like that translate into a game-changing software system?
Like this:
The future is unknown. We can create statistical models of our expectations, but somehow they regularly fail us. We are constantly surprised by the unexpected. The recent global economic meltdown must surely tell us that, if nothing else.
Therefore, the best we can do is be clear about the extent of our certainties.
How do we do that? Empiricom has a patented, structured process for building a map of any given area of knowledge, extending all the way to its absolute boundaries and thereby defining those boundaries. Each map models an individual’s unique decision-making DNA. So, by capturing the judgement of acknowledged authorities and delivering that to people who need solutions to the problems they face, we can be certain that users are accessing the definitive state of the art on the subject matter of interest. The beauty of this approach is that it is responsive to change. When new knowledge comes to light, the structure can be easily modified to accommodate it; in other words, the boundary simply gets pushed out a little further. At no point does it allow for unsubstantiated speculation to be incorporated into business critical decision-making.